FREE personalized email templates for your business

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Download any of our professionally written generic email templates below:

Welcome Email

onboarding

A warm welcome email to send to new customers after they've made their first booking or purchase.

Request for Review

post-project

A friendly request for clients to share their experience through a review or testimonial.

Appointment Reminder

client-communication

A clear and helpful reminder about an upcoming appointment or session.

Ask for Feedback

post-project

A professional request for feedback about your services to help improve your business.

Booking Confirmation

booking

A clear confirmation email with all the important details about a new booking.

Referral Request

post-project

A gracious request for referrals from satisfied clients, possibly including an incentive program.

Testimonial Request

post-project

A warm follow-up email requesting a short testimonial from happy clients to use on your website, social media, or promotional materials.

Discount Request Reply

pre-booking

A respectful and professional response to clients asking for a discount, designed to uphold your pricing while keeping the conversation open and positive.

Lead Response

pre-booking

First response to potential clients who have submitted an inquiry or contact form

Abandoned Cart Followup

booking

A gentle reminder email sent when a client begins but doesn't complete a booking or inquiry. It encourages them to revisit the process and offers help if needed.

Yearly Check-in

nurture

A friendly, non-salesy email sent roughly one year after a project to reconnect with past clients, offer value, and spark repeat business.

Project Follow-Up

nurture

A thoughtful follow-up email to check in with past clients, maintain relationships, and explore future opportunities.

Pre-Shoot Preparation Guide

client-communication

A helpful, client-focused email sent 1–2 weeks before a shoot or session. It shares preparation tips, expectations, and location info to ensure a smooth and confident experience.

Thank You

nurture

A warm follow-up email sent after a session or project to thank the client, build goodwill, and confirm what comes next.

Gallery Delivery

client-communication

A clear, enthusiastic email sent to deliver the final gallery of edited photos. Includes access instructions, optional next steps, and a personal thank you.

Gallery Follow-Up: Prints, Favorites & Sharing

post-project

A helpful follow-up email sent after gallery delivery to guide clients through selecting favorites, ordering prints, or sharing images on social media.

Shoot Wrap-Up

post-project

A friendly follow-up email sent right after a session to thank the client and set clear expectations for gallery delivery and next steps.

Email template FAQs

Personalized emails reflect your brand, build trust, and increase engagement by showing customers you understand their needs.